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The Alpha War in Network Marketing

May 19th, 2008 · 3 Comments ·

For those of you have read Mike Dillard’s book Magnetic Sponsoring, you understand the Alpha concept. With that concept in mind, have you even been in an alpha war?

 

Have you ever been talking with a prospect and they start making the demands, they start telling you what you are going to do for them? They control the conversation. Well, that’s not good when that happens. I am a firm believer we need to be professionals and leaders and when someone challenges our leadership, we don’t back down. Now let me make this clear, I’m not talking about being an egotistical jerk, what I am talking about is, holding your ground and raising the standard in the MLM Industry.

When you have a prospect sizing you up over the phone or in person, don’t sweat it. Be yourself and be what you are to your team, if that’s a leader, then be a leader.

There are always going to be other people out there that are true “alphas” and alpha wannabes. Either way this is great motivation to hone your skills and add value to yourself. The more you can offer to others that many other people can’t offer to their team, the more valuable you become. I talk to many people who have no clue about how to use the Internet to promote their business, so I become valuable in their eyes because I can help them with that. See what I mean? This is where a lot of people start getting puffed up on pride, then they become jerks. You don’t want that to happen to you, so watch out!

 

In the heat of an alpha war, you need to remember to keep your cool, don’t get mad, leave that for the other guy to do. If you start talking in a bad way, you just lost.

As you continue to position yourself as a professional, there will be people out there to challenge you. Good, you will grow from that too!

I remember talking with a guy who had contacted me about my opportunity; this guy had been in Network Marketing for many years and had done a pretty good job from what he said. The second time we talked on the phone he said he was debating between signing up with me and another guy. He then went on to talk about me signing a contract with him stating I would do such and such for him. Well, that was the end for me. I politely told him the choice was his to make, that he needed to go with the person who would be the best support for him. I also went on to tell him that I didn’t need him to succeed. The call was ended soon after that.

The point, yeah he probably could have brought many into my team, but it’s not worth the headache dealing with someone who is going to demand you to do things that are his job to do! My success does not rely on that guy and neither does yours, so don’t get desperate and sign up someone who is going to suck the life out of you.

Once again, that could have been taken as egotistical, but it’s not. Alphas protect what’s valuable to them, their time, their family, their team, etc. They are not going to compromise that for some demanding guy. It’s all a part of the alpha war.

So continue to sharpen your skills and become the leader you need to be. If you would like more information on being an Alpha, I recommend picking up a copy of Magnetic Sponsoring. You won’t regret it.

 

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Tags: MLM Training · Marketing Advice

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