Scott Boulch, who is very tired of the whole “Marketing Gurus” sucking all the money out of people with very little return for the customers, has written an eBook on the subject called The Internet Marketing Cure. You can click on the picture and down load it, it’s free! From what I have read so far, it’s very good and Scotts brings out some very good points.
The thing I want to share with you is a statement that was made in the book. Scott brings up that there are Marketing “Gurus” and Marketing “Dorus”. Which one are you? Not saying that all of the Marketing “Gurus” that we know are bad, but the point is there are a LOT of people out there selling info products, memberships, classes, etc. telling people what to do, but never doing it themselves.
That’s how they make their money and a lot of money for that matter. They aren’t making money on the things they are telling you do to. Which raises another good question, if they aren’t doing it, how do they know it’s really going to work? What’s the return on investment for you going to be?
When you are spending big bucks to hear what the pros are saying, shouldn’t you see results in your own business because of it? Well, I guess that depends on you and how serious you are taking your business.
So I will ask again, are you a guru or a doru? That statement got me to thinking about something else I would like to share…
It’s so important to be what you say you are. Your actions to manifest who and what you are, there are so many people I know just doing “stuff” that they never really get anything done. They are always so busy telling others how to run a successful business, but yet they don’t even have one. That’s scary!
When you are the real deal, people will know it. If you are not the real deal, you just might be able to trick a few people, but it won’t last. What I’m getting at is, take the time to invest in yourself, learn what you need to learn. Put in the time and dig in, don’t try to be a teacher overnight because that could come back and bite you in the butt.
Take the time to invest in yourself, be what you say you are in all areas of life… Success will come.






1 response so far ↓
Laina Allen // Jun 18, 2008 at 11:38 pm
Thanks for the excellent and FREE rescource. You make an excellent point about so called experts who are just bags of hot air. Clearly it pays to see who is behind the smoke and mirrors.
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